Why gyaru died and lolita lives
I've mentioned before on this blog that I have a very wide interest in fashion, and I especially like gyaru. I follow a couple blogs and I'm in the big online community, and on both a reoccurring subject is the death of gyaru and how to bring it back. It got me to wonder why gyaru (and many styles with it) died while lolita remains as popular as ever, if not bigger than it's ever been! From what I could find, there are several reasons why lolita is still massive while other styles are slowly dying. Like I said, gyaru isn't the only style that faded from the limelight in the past years. styles like decora and fairy kei also died. A large chunk of why this happened is simply because Japan is aging - decora and fairy kei and gyaru are mainly styles worn by teenagers and early twentysomethings over there. They've grown up and moved on- wearing alt fashion as a grown up unfortunately is looked down upon. Sure there are new teenagers but they tend to flock to cheap s